The Mazda MX-5 Miata: Why We Love it 30 Years Later

Timeless. Evolutionary. Head-turning. These are a few terms that come to mind when thinking of the iconic Mazda MX-5 Miata, a staple of the brand for over three decades. Precision-engineered for performance, premium comfort and a healthy dose of fun, this line has been a pleasure to drive since day one and across several redesigns. Here are some reasons why it’s still so popular today – and will be tomorrow.

Once You See it, You Get it

The Miata is often advertised as the flagship vehicle of the Mazda brand, particularly in the nineties during the “Zoom-Zoom” marketing strategy’s height of popularity. Nothing was more fun and exciting than seeing a brightly coloured Miata on television complete with catchy music and slogans, and that excitement has followed the line’s brand ever since. Once you see a Mazda MX-5 Miata, regardless of the year or model type, you get why it’s so popular: Sporty performance in a fun-sized form factor at a competitive price without sacrificing premium quality.

A History of Design Innovation

The MX-5 Miata has been regularly praised and awarded over the years for its design, highly rated among consumers and automotive experts. Ever since that first, classic British sports-car-inspired design with rear-wheel drive was chosen for production in 1989, there have been improvements and innovations across the board. From stylish pop-up headlights and remote keyless entry to Bose audio systems and power-retractable roofs, many tweaks have been made over the years. Plus, with limited-number models such as the 30th Anniversary Edition MX-5 Miata in a striking orange paint job with a matching interior and special 17-inch wheels, it’s clear that this line is not only coming full circle but is also much-loved by new and long-time Mazda fans. For many, it’s the car that introduced them to the brand. 

Pure Performance

If the ultimate sports coupe experience is something you’ve longed for, the Mazda MX-5 Miata is likely on your shortlist. 2019 models incorporate a new 2.0 litre, four-cylinder engine that delivers 181 horsepower and over 7,000 rpm. Along with two six-speed transmission options and optional low-speed automatic emergency braking, it’s a pleasure to drive. Expect the same long-lasting, fun and sporty performance that has been offered since the beginning.

Incredible Support

Mazda owners benefit from access to esteemed support services. Plus, with top-shelf parts and service easy to come by, you’re always in good hands. Kanata Mazda is pleased to offer local shuttle service, OEM parts and accessories, and state-of-the-art facilities complete with seven service bays. We also offer promotions and complimentary power-washes with every visit. 

Ready to experience the original name behind zoom-zoom, the Mazda MX-5 Miata? Reach out to us today, and we’ll help you find the best model for your needs and budget.